About this site
Elevating Accessibility and Visibility for Your Unity Support Experience
Improving Findability for Our Website
At Unity Support, we've taken significant steps to enhance the discoverability of our website, ensuring it reaches our audience effectively while addressing technical and user-centric aspects.
Search Engine Registration:
We've registered our site with major search engines like Google using their webmaster tools. Additionally, we've set up a robots.txt file so can look to guide search engine crawlers on which pages to index or exclude, optimizing our site's visibility.
SEO and Content Strategy
Our content strategy revolves around using relevant keywords, meta tags, and descriptive content to optimize for search engines. This strategy not only helps users find us but also improves our ranking in search results.
Comprehensive Keyword Research
We conducted keyword research to identify terms and phrases relevant to our services, industry, and target audience. This research involves understanding search trends, user queries, and competitor analysis to pinpoint high-value keywords.
Strategic Keyword Placement
Incorporating these identified keywords strategically throughout our website's content, including headings, meta tags, image alt text, and body copy, ensures our pages are effectively indexed by search engines. This practice helps match user queries with our content.
Traffic Analysis
We rely on tools like Google Analytics to analyze our site's traffic and identify findability issues. This includes monitoring user behavior, popular pages, bounce rates, and keyword performance with a look to make informed improvements should the data require it.
Accessibility Enhancements
Ensuring our site adheres to accessibility best practices is a crucial aspect of improving findability. Skip below by clicking here if you'd like to read more about this site's accessibility features.
Directing Traffic
Links from other sites will play a big role. To drive traffic, we will engage with our audience on social media platforms once created. Share relevant content, and collaborate with other organizations or influencers within our niche. We've also crafted a custom 404 error page to guide users back to relevant content in case of page errors.
Technical Aspects
Robots.txt: Our robots.txt file guides search engine crawlers, specifying which parts of our site to index and which to exclude.
Sitemap: We've created a comprehensive XML sitemap that lists all our website's pages, ensuring search engines can efficiently crawl and index our content.
Error 404 Page: Our custom 404 error page offers helpful navigation and links to guide users back to relevant content if they encounter a broken link or missing page. Note: The default 404 is handled by Netifly, our wonderfull host. But our custom Error404 page is sitting by ready to should this fail.
Evaluation Methods:
SEO Audits: Regular audits help assess the effectiveness of our SEO strategies and technical implementations.
Conversion Rate Analysis: Tracking conversion rates aids in understanding user engagement and the impact of our strategies.
Technical Audits: Regular checks of robots.txt, sitemaps, and server configurations ensure they're correctly implemented and functioning.
User Feedback: Gathering user feedback helps address concerns and enhances overall site usability.
Accessibility
Semantic HTML:
This site uses semantic HTML elements, enhancing accessibility by providing meaningful structure for screen readers and assistive technologies.
Image Accessibility:
Images across the site include alt attributes, providing textual descriptions. This assists with accessibility for visually impaired users.
Forms and Labels:
Form elements are well-labelled, aiding users in understanding input fields. This will aid and further enhance accessibility for assistive technologies.
Focus Indicators:
Interactive elements have visible focus states, aiding keyboard navigation.
Color Contrast and Styling:
The color scheme used in the design of this website has been assessed for contrast, ensuring readability for users with visual impairments or color vision deficiencies.
Skip Navigation:
We have included the presence of a "Skip to Content" links (skip class) which is beneficial for screen reader users, offering a means to bypass repetitive content and directly access the main content.
ARIA Attributes:
ARIA attributes have been added to elements across the site such as buttons to provide context and clarity for assistive technologies.
SEO Best Practices:
While indirectly impacting accessibility, maintaining SEO best practices contributes to better indexing and discoverability for assistive technologies. See above for findability information.
Content and Structure:
We have aimed to Ensure consistent and logical heading structures across the site. Structuring content using headings (h1 , h2, etc.) appropriately helps users navigate through the information.
Responsive Design:
The site demonstrates responsiveness using media queries (@media) and SCSS mixins (@import), catering to users across various devices and screen sizes.