Vocabulary
Findability Vocabulary
- SEO
- Search Engine Optimization: the process of optimizing a website to increase its visibility in search engine results.
- Meta Tags
- HTML elements that provide metadata about a webpage, used by search engines to understand the content of the page.
- Indexing
- The process by which search engines collect, parse, and store data to include in their search results.
- Keywords
- Specific words or phrases that describe the content of a webpage and are targeted for search engine optimization.
- Backlinks
- Links from other websites to a particular webpage, considered as a crucial factor in determining a site's ranking in search engines.
- Canonical URL
- The preferred version of a URL that search engines should index when multiple URLs contain the same or very similar content.
- Robots.txt
- A file on a website that instructs search engine crawlers which pages or files they can or cannot request from the site.
- Sitemap
- A file that lists all the URLs of a website, used to help search engines crawl and index the site more effectively.
- Alt Text
- Descriptive text used within an HTML image tag that describes the content and purpose of an image for accessibility and SEO purposes.
- Click-through Rate (CTR)
- The ratio of users who click on a specific link to the number of total users who view a page, often used to measure the success of an online advertising campaign.